Method of Delivery 2.5% The topic was covered in a highly professional and organized manner. The presenter displayed excellent verbal skills and delivered a highly interesting, coherent presentation at an appropriate level for the audience. The topic was covered in a professional and organized manner. The presenter displayed good verbal skills and mostly delivered an interesting coherent presentation at an appropriate level for the audience. The topic was covered in an organized manner. The presenter displayed adequate verbal skills and mostly delivered a coherent presentation at an appropriate level for the audience. 2.2 to 2.5 2 to 2.1 1.7 to 1.9

Requirements Total High Distinction Distinction Ability to Explain & Clarify The key concepts of eCRM initiatives in the chosen organization, the implementation challenges and criteria for success, recommendation for improvement 5% All aspects of the question are addressed in depth. Most aspects of the question are addressed in depth. 4.4 to 5 3.9 to 4.3 Speaker's Insight & Understanding 2.5% The presentation demonstrated deep understanding and comprehension of the topic. There was clear evidence of independent thought and reflection on topic. The presentation demonstrated sound understanding and comprehen-sion of most aspects of the topic.

Structure, Language and Conventions 5% All aspects of the written work conform to a high academic / professional standard. Most aspects of the written work conform to a high academic / professional standard. 4.3 to 5 3.8 to 4.2

Requirements Total High Distinction Depth and Breadth of Coverage Demonstrating understanding or interpretation of key concepts of eCRM initiatives in the chosen organization, the implementation challenges and criteria for success, recommendation for improvement 10% All aspects of the question are addressed in depth. 8.5 to 10 Critical Elements 5% The written work shows great depth of thought, excellent development of argument, logical analysis and insight into the subject.

• Groups are formed early on in the trimester. • All groups will fill out the Group Charter and submit to the Lecturer. • 4 students per group. • In the case where one team member ceases contact and/or contribution to the group work, the group must notify and consult with the Lecturer as soon as possible. • All students will submit a Peer Evaluation for their group members at the end of the assessment. • The Peer Evaluation Form can be accessed in the Assessment 2 folder on the Moodle page for this unit.