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Understanding of contemporary marketing theory

Assignment Help Marketing Management
Reference no: EM133292306

Strategic and tactical marketing plan

Learning outcome 1: Demonstrate an advanced understanding of contemporary marketing theory and practice.
Learning outcome 2: Apply innovative marketing approaches, techniques and ethical perspectives to recommend an evidence-based solution to the problem of capturing value from customers.
Learning outcome 3: Communicate marketing knowledge, skills and ideas to others in writing clearly, persuasively and credibly.

Task

Based on various theories of marketing management as discussed in Modules 3-7 of the learning materials and using the same selected product (good or service) from the first assessment:

1. Describe in detail one (only) data-driven customer persona (that should represent the target market segment identified in your first assessment).

2. Conduct a marketing mix (7Ps) analysis of your selected product (good or service) and evaluate its effectiveness in addressing the needs of your customer persona;

1. Provide justified marketing mix recommendations for your customer persona. The recommendations should be based on your evaluation of the current marketing mix, the recommended positioning and identifying gaps in addressing your customer persona's needs. Discuss relevant environmental and social responsibility, ethical, and legal compliance considerations and implications that need to be considered when proposing these marketing mix recommendations for your customer persona.

• Criterion 1:
o Depth of demonstrated understanding of contemporary marketing theory.
• Criterion 2:
o Illustration of the customer persona that is clearly aligned with the target market.
• Criterion 3:
o Critical appraisal of the marketing mix (all 7Ps) of a product (good or service) and evaluation of its effectiveness in addressing the needs of the customer persona.
• Criterion 4:
o Proposed justified recommendations based on the marketing mix (7Ps) analysis, recommended positioning and identified gaps for customer persona. Relevant environmental and social responsibility, ethical, and legal compliance considerations and implications discussed in relation to proposed marketing mix recommendations.
• Criterion 5:
o Referencing.
• Criterion 6:
o Structure, communication style and language.

Summary
Write a 3000-word report. Focus on the target market segment identified in the first assessment. Develop a customer persona. Conduct a marketing mix analysis of the product (good or service) concerning the needs of the customer persona. Make recommendations concerning the marketing mix for that product, ensuring that the marketing mix aligns with the customer persona. Relevant environmental and social responsibility, ethical and legal implications must be considered when proposing strategies.
Referencing is Australian Harvard

Format: 3000-word report

Reference no: EM133292306

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Reviews

len3292306

12/29/2022 1:28:58 AM

Please find attached the Assignment 2 for Marketing management and assess the file. Please read it carefully and see if you can prepare assignment 2. Please remember you also prepared our Assignment 1 for our client and assignment 1 feedback is also attached here. Please feel free to ask if you need further information in relation to complete this task.

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