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Craft Marine is a medium sized manufacturer of freshwater fishing and ski boats (last year sales = $100 million). Its boats are sold in the mid-section of the U.S. (e.g., from Texas up through Missouri, Illinois, Wisconsin, Michigan, and Minnesota). Last year, Craft spent $2.5 million on advertising. This year, Craft is planning to expand distribution to the east and west coasts (where it is not well-known), by adding new dealers. Given this scenario, what should Craft take into consideration when determining its advertising budget for the coming year? Draw upon your understanding of consumer behavior to discuss and explain the concepts and logic that should drive the decision making process in this particular case.
Identify functional organization you are working in, list at least three questions you would ask, also for each question briefly explains why question is pertinent to your business function.
Do you think the model builder/forecaster using ARIMA requires more expertise than if she/he were using the other forecasting methods covered in this course? Explain.
In each part, compare the two queuing systems described mathematically. Specifically, compare the utilization of, average waiting times of, and the average number of people in the systems. The first queuing system is two M/M/1 (one server) systems: t..
In this assignment you will evaluate the effects of using different batch sizes in a production environment that needs to use one machine to make a number of different products. In aggregate, the demand rate for all of the products combined averages ..
A pizza delivery company promises to deliver all customer orders within one hour of receiving an order at one of its stores. Actual data for all pizza delivered during the past week showed that the average delivery time was 40 minutes and standard de..
If you lack one important qualification for a job but have made it past the initial screening stage, how should you prepare to handle this issue during the next round of interviews? Explain your answer.
What are the role of McDonalds Top, Middle, and Front Line managers in the change process?
You are a consultant hired by an established medium-sized manufacturing corporation with 250 employees. It directly markets one unique product. The corporation is run by a new CEO and 11 other executives who have been with the organization for varyin..
What role does individual learning play in organizational learning?
Discuss the pros and cons of cumulative voting vice regular voting for Directors of a company. Why would a company choose one over the other? Who benefits from each type: shareholders, management, directors, or some other entity (and why)?
FABRICS of NY is a 70 year old company of 315 people, which manufactures materials for the furniture industry. The company was run for the last 38 years by Susan Quinn, daughter of the founder, who knew all 315 employees by name, and was very well th..
Assume you are a manager of a large heavy equipment manufacturing company. Your company currently outsources the manufacturing of a specialized piece of equipment to a firm in another country.
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