Reference no: EM132371303

TITLE: Global Marketing and Trade Environments Prior to beginning work on this assignment,

Chapter 1: Introduction to Global Marketing,

Chapter 2: The Global Economic Environment, and

Chapter 3: The Global Trade Environment.

Understanding the global economic and the global trade environments is fundamental in global marketing.

For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list.

For each topic, find a scholarly or peer-reviewed journal article from the Ashford University Library. The article should examine the topic in relation to global marketing. Global economic environment topics:

1. Major changes of the world economy in the past twenty years (discussing one major change is enough)

2. Economic systems (you may choose to discuss one or multiple systems)

3. Market development stages (discussing one category is enough)

4. Triad

5. Merchandise trade and service trade

6. Hedging Global trade environment topics:

1. World Trade Organization (WTO)

2. Preferential trade agreements (discussing one category is enough)

3. Trade characteristics in Latin America

4. Trade characteristics in the Asia-Pacific region

5. Trade characteristics in the Middle East Marketing issues in Africa Title page (one page) Executive summary page (half a page to one page) Summary of each article (one page) First topic (half a page) Second topic (half a page) Analysis on the topic (two pages) First topic (one page) Second topic (one page) Reference page (one page) The Global Marketing and Trade Environments paper Must be three and a half double-spaced written pages in length for a total of five and a half pages for this assignment (one title page and one page for references).

SOURCES: Must use five in total (Must use at least two scholarly sources for each environment topic in addition to the course text)