Reference no: EM131312913

Group members will build upon the work from the previous weeks, incorporating instructor feedback. Continue the paper by adding your marketing plan. Thissection should be high-level aspects of a basic plan for marketing your product or service in your country of choice. Included in your plan should be the four P'sin your global expansion. Be sure to address cultural variances and advertising opportunities, social networking, and avoidance of blunders.

Address thefollowing elements:

• Describe the importance of understanding culture in global business dealings
• Describe how companies can utilize technology and e-commerce to evolve into a global operation
• Apply alternatives to the difficulties encountered in expansion to areas without sufficient connectivity
• Evaluate how cultural differences in certain countries can create difficult situations for multinationals
• Apply knowledge to determine the best strategies of expansion in global firms, and identify the differences between conducting business in emerging,developing, and industrialized nations

Guidelines for Submission: Milestone Four must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations (APA format). Page length requirements: 2-3 pages.