Understanding consumer buying behavior

Reference no: EM133526771

Its said that understanding Consumer Buying Behavior is one of the biggest challenges forced by marketers.

a. Select an organization which you are comfortable with, provide a critical analysis on how to influence the "Five-stage Model of the Consumer Buying Process" (Need recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post-purchase Behavior) to increase the profit for your organization. At each stage, you need to justify your answer with enough details for marker to assess the appropriateness.

b. Consumer buying behavior is influenced by many factors (Culture, Social, Personal, and Psychological). Briefly discuss which factors would be the highest priority for your example organization based on your region.

Reference no: EM133526771

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