Understanding consumer buying behavior

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As business students, why do think understanding your consumer buying behavior will help you on conceptualizing marketable / relevant product offering?

As a consumer, what factors influence you when you buy big ticket items? (Eg. Laptop, mobile phone, car. etc) Is there an instance that you regret buying that item since you follow your influences instead of your gut feeling? Explain how you did you deal with it

Reference no: EM133175908

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Understanding consumer buying behavior : As business students, why do think understanding your consumer buying behavior will help you on conceptualizing marketable / relevant product offering?
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