Reference no: EM133154409
Understanding a brand value and how it contributes to an audience value is covered in your final weblecture this week. We dive into what makes up a mission statement and why this helps us build better narratives with audiences as a content strategist.
Today your task is to communicate a single strategy to an audience of fellow peers.
After studying, reading, and participating in class for the last 7 weeks, you've developed and built out your idea on what a content strategist does in an organization.
- We started at the beginning talking about the audience, we talked about human attention spans, we talked about the value of that attention and how it relates to cultural representation and biases.
- We navigated web writing and the benefits of listicles and concise headlines for audience to gain better value when they enter our content. We learned that bullet points were efficient and useful to bring greater context to communications. But the focus on audience attention and offering value for when they did engage was important. We fell deep into the ocean on mobile and learned that experiences don't have to be short to be valuable.
- We researched Humber Student News and several other student news websites to go deep into the closets and pull out all the forgotten content. We did this alongside journalists who are learning to write for those audiences. We learned that the doorways and entry points into content was interlinked with how we perceived the brand as an audience. How inclusive were the brands? How accessible was the content? How relevant was the content?
- We mapped and envisioned the website structure and used this to form an inventory of what kind of content audiences consume. By learning the structure and how to categorize this content we learned that planning and direction was needed when building out websites. We learned that not all users have the same interests. We learned how big websites can get cluttered with old content fast.
- We envisioned the audience, the persona of a news reader. We dove into their behaviours and motivations to help us develop strategic content ideas. We asked what goals could be or what frustrations a website might solve for the Humber student news reader.
Instructions for your post:
To understand content, one must first know the audience and what the main reasons for visiting content might be. We've studied that there are three main reasons audiences visit websites.
We've studied the content inventory of the Humber Student Newsroom and we've started building an audience persona of what type of user might we find on this website. We've seen other forms of student newsroom websites to provide us with some behavioural and contextual insights into this audience and we've been researching trends and other interesting pieces since the beginning of the semester.
At this stage as a content strategist, we have discovered enough information and data to support some opinions in the content strategies needed to make Humber Student News more valuable to audiences:
Tell us in a few small paragraphs (no more than 500 words)
- How might the experience on the website be influenced by the Audience Persona?
- Generate one idea that you would want to suggest to the client that reaches, engages, and communicates with this audience? Be sure to explicitly state the content strategy in this idea.
- Is there any data out there to support your ideas (google trends, competitor websites or research sources)?