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Prompt
Congratulations! You were just hired at Sephora to analyze sales data. Just in time for Valentine's Day! You have access to what products were purchased, when they were purchased, and who purchased them. Your first task is to look over the data from the last four months (November - February). As you look through the data, you notice a giant increase in sales and then a giant drop in sales within those months. Your boss wants you to identify patterns and trends to figure out what happened.
Respond
After you read the prompt above, describe how Sephora can use descriptive, diagnostic, predictive, and prescriptive analytics to understand the increase and decrease in sales over the four-month Describe one use per analytic type, i.e. one use of descriptive analytics, one use of diagnostic analytics, etc, that Sephora could use to better understand the situation and potentially take action. In your descriptions be as specific as you can with data elements and specific analyses that you can identify.
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