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Understand the reasons behind the reorganization

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Reference no: EM132708967

On August 10, 2015, Google announced plans for a new organizational structure that included the creation of a new holding company, Alphabet. First, read/watch the following video and articles to understand the reasons behind the reorganization:

-Larry's Alphabet Letter (Links to an external site.)

-Alphabet, Google's New Parent, Is Born (Links to an external site.)

-Google Mixes a New Name and Big Ideas

-At Google, Breathing Room for New IdeasNext, answer the following questions:

-Briefly summarize the organizational changes outlined in Google's announcement.

-How does the new organizational structure (Alphabet) differ from the old structure along the five elements of organizational design? You are not required to discuss all five elements; focus on those that are most relevant.

-What benefits does Google (Alphabet) hope to achieve through its reorganization? How do its investors benefit?

-The new structure also has downsides. For example, why was Nest folded back into Google in 2018?

Reference no: EM132708967

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