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Please respond to the following questions:
1. You have just been hired by a car and home insurance agency and learned they do not have a CRM program. Why should the agency have a CRM program, and what CRM efforts would you recommend?
2. Why is it important for marketers to understand the product life cycle? Explain.
3. Why is it important for marketers to pay special attention to providing excellent customer service? Explain.
4. Name three ways in which a firm can evaluate service quality. Give an example of each.
Explain The Role of a Hospital CEO and Explain why a CEO needs to make financial and operational decisions in running a hospital
Why is an integrated marketing communications strategy important and how is it used to communicate value to the consumer?
Performance Management Of A CompanyIntroduction Includes: 1. Name of company selected. How could you conduct a needs assessment for this company?
Why is Walmart the largest retailer in the world? What can it do to accelerate growth? From a customer's perspective, what are the benefits and limitations.
How can a company from India begin selling its manufactured clothing in Uruguay? To mention just a few issues, customs are different, attitudes are different.
How might P&G have segmented the market? Identify segmentation variable(s). Identify the specific targeting strategy utilized to launch/introduce the product. Discuss.
discuss the potential for errors of fraud in the context of just-in-time inventory systems and economic order
Why do you consider this to be an ethical company or not? Provide specific references to support your position. Consider the following questions in your conclusion. In what ways does a company's ethics (good or bad) influence your buying decisions..
What are the components of the promotional (Integrated Marketing Communication) mix?
Identify one (1) product that a business with which you are familiar offers and discuss whether or not the pricing strategy used for such a product is effective. If you want to increase sales, how would you alter the current pricing strategy and ..
If Atrium can sell 7,500 tee-shirts from its Web page, what's the break-even price for online operation? At this price, what is the break-even volume? If a manager came to you with the calculations you did above that suggest profitability of onlin..
List and describe the major logistics functions. Give an example of a decision a logistics manager would make for each major function
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