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The value chain analysis is used to observe and understand the process of a competitive edge (Dess, Eisner, Lee, McNamara, 2020). When looking at Caterpillars value-chain the organization creates values for their customers in a variety of different ways. One of the ways is selling their products in retail stores as well as online, while also providing financing for its products. Caterpillar also provides service upkeeps to customers if they need to maintain or enhance the product they purchased (Dess, Eisner, Lee, & McNamara, 2020). Lastly, Caterpillar creates value for its customers by manufacturing its mining and construction products in their own warehouses (Dess, Eisner, Lee, & McNamara, 2020).
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