Understand the principles of services marketing

Reference no: EM132599480 , Length: word count:1500

Unit : Services Marketing and Customer Service

Services Marketing and Customer Service

1 Understand the principles of services marketing in the tourism and hospitality industry.
2 Understand the components of the marketing mix.
3 Understand the principles of consumer behaviour in the tourism and hospitality industry.
4 Understand the nature and importance of customer service in the tourism and hospitality industry.

Scenario

After graduating, you started a job for a Tour Operator and after 2 years, you became part of the Marketing team. You stayed in touch with your Lecturer who invited you back for a presentation for the students.

Your lecturer also asked you to bring a bng the essay you wrote when you were a student, so it could be used as an inspiration.

Task 1 - Service Marketing

Instructions

You decided to bring a colleague to make the presentation livelier and to help you with some background research on your organisation. The presentation should be structured as follow:

• Welcoming the students and explaining who you are and what you will be discussion
• An introduction explaining low "service marketing" is related to Customer Service and what Service marketing is.
• An explanation of the role of marketing in your organisation and categorise its service marketing activities
• Identify the impact of social media and digital communications on services marketing on the orga nisation
• A brief explanation of the '9P model'
• Explain how the 9P applies to your organisation
• Conclude with the importance of customer service and the consequences of not providing good customer service.
Delivery
• lx group presentation-500 words
Delivery and Submission
• 1x copy of your slides-500 words
• 1x evaluation form

Task 2 - Essay on consumer behaviour

Instructions
You must produce an essay discussing the main theories on consumer behaviour in tourism and hospitality. You should also summarise how those behaviours have changed over the last few decades and how business had to adapt to changes in consumer behaviour

Reference no: EM132599480

Questions Cloud

Which areas of the hospital or clinic were most concerned : Write a 500-750-word essay on the Stages-of-Life and the influence of age in health care from a patient's perspective. Interview a friend or family member.

Calculate the net cash position of the business : Operating activities of $64, from investment activities of -$42 and from financing activities of -$20. Calculate the net cash position of the business.

Examine how nurses may improve policies : Examine how nurses and nursing organizations may improve policies to encourage the judicious use of antibiotics in humans? Identify the correlation between.

Explain the large scale shifts in report production : You are to use Institutional Theory to explain these large scale shifts in both report production and the names being given to the reports.

Understand the principles of services marketing : Understand the principles of services marketing in the tourism and hospitality industry and principles of consumer behaviour in the tourism and hospitality

What is the market price of plum stock : Plum just paid a dividend of $4.00 per share. If Plum's dividends are growing at a constant rate of 9% per year, what is the market price of Plum stock?

Was risking her life worth exposing the information she did : Was risking her life worth exposing the information she did? How would we make such a calculation? Is the fact that her story became famous and a movie.

How much is the stock worth : Maintain a constant growth of 7% thereafter. If you require a 14% rate of return on investments in this risk class, how much is the stock worth to you?

What is the value of stock for fast growth company : Dividends are expected to grow at a constant rate of 18% per year. If you require a 20 percent return on stocks in this risk class, what is the value of stock?

User Account

All Pages