Reference no: EM132894978

1. Select a consumer-based product or service Prepare the following analysis:

2. Understand the overall market for this product

a. How is the market defined, compared to how you want to see the market

b. Determine high-level market size estimates

i. Globally

ii. North America

iii. Canada

iv. Pick a Province to estimate market size

v. Pick a city so we can estimate

c. Units and in Dollars

3. Get some information on the growth of the market

a. 3-year averages

b. Overall trends (+ or -)

c. How/if the overall economy impacts the growth rate of your product?

i. Some products get stronger in a weak economy and also stronger in a strong economy

ii. Weak in a weak economy and strong in a strong economy

iii. Strong in a weak economy, weak in a strong economy

4. Understand usage trends in your marketplace

a. Competition

b. How much do they use on one occasion or purchase?

c. Frequency of purchase?

5. Where do Company annual reports