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Understand the different types of decision rules

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Reference no: EM132946235

In this task we explore the third phase of the consumer decision process, which is the evaluation of alternatives. From the various television options listed below, which one would you choose on the basis of the six product attributes provided? On what basis did you make your choice?

1. Which TV did you choose? Why did you consider this TV to be the best choice?

2. Which decision rule did your approach/selection most resemble?

3. How helpful is it for marketers and retailers to understand the different types of decision rules/processes that consumers may use? In what ways could they utilize this information?

Reference no: EM132946235

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