Understand the concept of yield management

Assignment Help Business Management
Reference no: EM131804467

Understand the concept of yield management systems and targeting technology. Yield management systems use complex mathematical software to profitably fill unused capacity. The software uses techniques such as discounting early purchases, limiting early sales at these discounted prices, and overbooking capacity. These systems are used in service and retail businesses and are substantially raising revenues. The use of Internet cookies and targeting software enables online retailers to offer different pricing and promotional offers to online buyers based upon their online shopping and browsing habits.

1 Why are so many companies adopting yield management systems?

2 Explain the relationship between supply and demand and yield management systems.

3 Why is targeting technology so effective?

Reference no: EM131804467

Questions Cloud

List and explain a variety of pricing objectives : List and explain a variety of pricing objectives. Establishing realistic and measurable pricing objectives is a critical part of any firm's marketing strategy.
Traditional costing method for manufacturing overhead : The company is considering the use of activity-based costing as an alternative to its traditional costing method for manufacturing overhead
Explain the role of demand in price determination : 1. Explain the role of supply and demand in determining price. 2. If a firm can increase its total revenue by raising its price, shouldn't it do so?
Describe several reasons for studying marketing : Describe several reasons for studying marketing. First, marketing affects the allocation of goods and services that influence a nation's economy.
Understand the concept of yield management : Understand the concept of yield management systems and targeting technology. Yield management systems use complex mathematical software to profitably
How many different kinds of cereal are on the shelves : Count the varieties of product in each product category. For example, how many different kinds of cereal are on the shelves? How many different sizes?
Describe cost-oriented pricing strategies : Describe cost-oriented pricing strategies. The other major determinant of price is cost. Marketers use several cost-oriented pricing strategies.
How many accounts are of type cheque : How many accounts are of type 'cheque'?List the account numbers of accounts registered with the branch identified by the BSB number 713694 in Mooroolbark.
Compute the residual income for each division : If performance is being measured by ROI, which division or divisions will probably accept the opportunity? Reject? Why

Reviews

Write a Review

Business Management Questions & Answers

  Explain the elements that foster effective communication

Explain the elements that foster effective communication in business

  How a nonprofit organizations strategic plan affects design

Post your perspective on how a nonprofit organization's strategic plan affects the design of its rewards system. Explain whether there is a direct connection between the mission and values of the organization and its compensation system.

  Explain a brief and concise exposition of the basic story

A brief and concise exposition of the basic story, facts and circumstances. Discussion of solutions, both those used in the case and other options that reflect course content, e.g, laws, concepts and definitions.

  Importance in reporting financial information

1. What are three different ways an entrepreneur can finance a new business venture? 2. What method(s) would you consider for starting up a residential/commercial cleaning business? 3. Explain ratio analysis and its importance in reporting financial ..

  What are ikeas key competitive advantages

Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages? What should the strategic focus be as the company looks to expand further into the US market?

  Comprehensive analysis of competitive market equilibrium

A comprehensive analysis of competitive market equilibrium by considering under production and over production. Must present arguments to prove or disapprove competitive are efficient. To some may focus on fair and efficient outcome by explaining ..

  Long term caredescribe the behavioral health considerations

long term caredescribe the behavioral health considerations wrapped up in long term care? how have the operations

  Estimating the project costs using internal resources

This project is new to your company. You do not feel confident in estimating the project costs using internal resources. There are other companies that have done this type of work. Yet you still want the most accurate estimates possible.

  Situation in terms of income and substitution effects

In his article, "How Statistics Lie: Unemployment Can be Good for You", Steven Landsburg is arguing that inflation rate calculated simply as rise in price levels is not very informative. a) Explain the situation in terms of income and substitution..

  Course readings the implications of change

For Part Two, students will compare the 21st century manager to that of the main character in the case scenario and discuss using the course readings.

  Description of employee benefitsmemo to upper management

description of employee benefitsmemo to upper management detailing the benefits available to employees in the position

  Identify organizational change process steps you would take

Identify the organizational change process steps you would take and prioritize the order in which you would take them. Include both individual and organizational leadership actions.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd