Understand the concept of physical evidence

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Reference no: EM133736639

Questions

1. Recognize challenges of service innovation and design and understand the concept of physical evidence and the application of servicescape in marketing strategy given a list of suggestions.

2. Identify elements and actors within a servicescape.

3. Discuss the ways in which the servicescape affects customer and employee behavior, using a framework based in marketing, organizational behavior, and environmental psychology.

4. Describe components and processes that comprise a service blueprint.

5. Apply the service blueprint concept and analyze the service delivery process from customers' perspective.

Reference no: EM133736639

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