Reference no: EM132928264 , Length: 3000 Words

Assignment - Marketing Management

Learning outcome 1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.

Learning outcome 2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.

Learning outcome 3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.

Learning outcome 4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.

Your Tasks

As an independent consultant you are required to choose an organisation from the fashion, food or cosmetics industry and assess the effectiveness of their marketing strategy. Your analysis and recommendations should be written in a report.

TASK

As an independent consultant you are required to choose an organisation from the fashion, food or cosmetics industry and assess the effectiveness of their marketing strategy. Your analysis and recommendations should be written in a report that will cover the following:

1. Analyse their STP strategy, providing and insight into how segmentation, targeting and positioning are currently applied by your chosen organisation.

2. Examine their marketing mix, focusing on the 4Ps that your chosen organisation is currently applying.

3. Assess their relationship marketing strategy with an emphasis on their current tactics.

4. Provide recommendations on how your chosen organisation can improve its marketing strategy.

The Topic/title
1. Feel free to discuss possibilities with your lecturer.
2. ‘Describe' means ‘this is what happened', ‘Analyse' means ‘this is why it happened'.
3. Recommendations could relate to the future, or to what others could learn from this situation.

Attachment:- Marketing Management.rar