Reference no: EM133007996

Digital Enterprise

Implementation Report & Prototype Website

Text book: E-commerce 2019. Business, Technology, Society Fifteenth Edition. by Kenneth C. Laudon, Carol Guercio Traver

Learning objective 1: Demonstrate an understanding of the key drivers and challenges faced by digital enterprises that include technology infrastructure, business processes, social media, consumer behavior and global markets (Problem solving)

Learning objective 2. Demonstrate the ability to research and critically evaluate e-commerce business models to gain an understanding of their business application for transforming digital enterprises (Academic, professional and digital literacy)

Learning objective 3. Demonstrate the practical skills required to formulate and evaluate a coherent plan for a digital enterprise, develop a prototype business website based on this plan and document and critically evaluate the end-product (Problem solving).

Learning objective 4. Demonstrate the ability to write effectively in a clear and concise manner in report style for senior management (Written and oral communication)

Assignment Task

Assignment 2 (Part 02)

Specification

Assignment 2 requires you to prepare a report that discusses the implementation opportunities and challenges issues in the e- commerce management sector, including further extending your prototype website from Assignment 2 (Part 01) to facilitate e-commerce transactions for your ‘Online Clothing Store'.

Task List

Report: E-commerce Implementation 70 marks

Report Structure and Presentation

• Your report should include a title page, Table of Contents (including List of Tables and List of Figures if applicable) and Appendices.

• Note: Make sure to state your name and student number in the report on the title page. State the word count of the report (Introduction to Conclusions & Recommendations)

Report Executive Summary and Introduction (Introduction - approx. 350 words)
Your report should include an executive summary, and introduction to the report. Note: Make sure to use the same name for your e-commerce site as reported in Assignment 2 (Part 01).

Report Section 1 - Implementation Plan (approx. 850 words)

The systems development life cycle (SDLC) is a methodology to understand the business objectives of an information systems and to design an appropriate information systems. Using the SDLC methodology, construct an implementation plan for the e-commerce presence for your online business (refer to all of Section 3.2 of Textbook). (The Chapter is attached for your review)

The SDLC for an e-commerce site involves five major steps: systems analysis, system design, building the system, testing the system and continuing maintenance of the system. As a planning report, please list how these steps will be performed for your e-commerce website with reference to the e-commerce strategy adopted in Assignment 2 (Part 01). (The Assignment 02 ‘Part 01' is attached for your review)

Report Section 2 - Social Marketing Campaign (approx. 850 words)

The social marketing process is a series of five steps or stages; fan acquisition, engagement, amplification, community, and finally brand strength or sales.
Briefly explain the five steps and suggest how your website can assist during the five steps of social marketing campaign (refer to chapter 7 of Textbook). (The Chapter is attached for your review)

Report Section 3 -Privacy in Social Networks (approx. 850 words)
Your online website provides a link to social networks for better engagement with your customers. While such interactions are beneficial, your business is considering to adopt ethical ways to manage customer information on social networks.

Your business has decided to alert your existing customers regarding social network communication. You are asked to research why do social networks pose a unique problem in relation to the issue of information privacy, and how might sharing personal information on a social site could adversely affect a user? Your research findings will be emailed to your customers and hosted in your website.

Report Section 4 -Challenges in Online Retail (approx. 850 words)
Along with opportunities, there are unique challenges that online retailers face. Considering your online business category, describe three operational challenges that you may face, compared to offline business operations. Justify how each challenge is applicable to your business with an example.

Report: Conclusions and Recommendations to the Business (approx. 350 words)
Your report should include separate conclusions and recommendations sections.
• Conclusions provide a summary of your key findings from the body of the report.
• Provide a summary of the recommendations to your online business based on the implementation study conducted and written up in the report.
• Summarise all key findings on the conclusion section such as main revenue model, best advertising tool and etc.

Report: Referencing and Appropriateness of Sources.

• References are required and the Harvard AGPS standard of referencing must be used.

• Ensure that your reports are fully referenced, including any reference to the textbook. Your report should include in-text references and a List of References.

Attachment:- Digital Enterprise.rar