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The purpose of this assignment is to help students understand strategic business terminology (vision, mission, goals, objectives, specific objectives, internal and external scanning), to recognize the components of a strategic plan and to be familiar with the core information and steps needed to create a strategic plan. Furthermore, this assignment allows students to recognize the difference between strategic planning and strategic management.
Assignment Steps
Write a 700-word analysis in which you complete the following:
Cite 3 scholarly references, including at least two peer-reviewed references from the University Library.
Format your paper consistent with APA guidelines.
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