Understand fundamental theoretical concepts

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Reference no: EM132837550

Assignment - Environmental Analysis

Learning Outcome 1: Understand fundamental theoretical concepts in the area of marketing management

Learning Outcome 2: Critically discuss the role of Marketing within the context of an organisation and the different business orientations that a business can adopt.

Learning Outcome 3: Demonstrate the impact of the macro-environmental and micro-environmental factors on marketing decisions.

Learning Outcome 4: Learn to utilise secondary research sources in related marketing concepts to build and back up analysis of marketing decisions and recommendations

You have decided to start a small business in your local city. However, you are cautious of the challenging business conditions currently in your country and globally. You have been requested to undertake an environmental analysis of the business environment in your country and explain how it will impact on the business you want to set up.

you are required to prepare a presentation (ensure you use PowerPoint slides and record a video clip):

• A brief discussion of the business you intend to start up in your local city
• Importance of Marketing and the marketing orientation to the business
• PESTLE Analysis of your business (based on your country)
• SWOT Analysis for your business (Based on your country)
• Recommendations for your business(based on your environmental analysis)

Structure

You have been asked to prepare avideo recorded presentation. The presentations should contain the following:

• Appropriate coversheet (as attached in this document - please ensure appropriate coversheet is attached to your assessment brief)
• Title Page, including the given title in full.
• Contents Page
• Introduction
• Main body, which should also be organised under appropriate headings.
• Conclusion

Attachment:- Environmental Analysis.rar

Reference no: EM132837550

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