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Understand business theory and concepts

Assignment Help Marketing Management
Reference no: EM13244434 , Length: 2500 Words

Location: Jordan -Amman, SO that company products are transported by road to the Middle East, There I have a plan I want to follow the order and important 

This document explains the details of your assessment, please read it carefully.

Module learning outcomes:

  • Understand the purpose and key parts of a business plan
  • Know how strengths, weaknesses, opportunities and threats impact a business
  • Know how to access sources of finance and be able to construct and interpret financial forecasts
  • Know what makes an effective business plan

Assignment Title: Introduction to Business

This assignment requires that you demonstrate that you can:

  • Understand business theory and concepts
  • Able to apply theory and concepts to different types of businesses
  • Able to analyse the implications for businesses
  • Able to offer an opinion or make a judgement

Assignment Instructions:

For this assignment you need to submit an individual, 2500 word business plan and group presentation detailing your business idea.  Use the following details to help structure your business plan.

Business idea       important

  1. Give a detailed explanation of the goods or services your business plans to provide
  2. Include: product, prices, sizes, type of service and deals/ offers
  3. Logo, reasons for your business name and design

Market            important

  1. Market size important
    1. Statistics and encouraging factual research to justify your reasons for opening 
  2. Market segment important
    1. Explain you reasons
  3. Main competitors        important
    1. Strengths : product, price, place & promotion
    2. Weaknesses : product, price, place & promotion
    3. How will you different from your competitors (give a list of ideas)

Research            important

  1. Range of Primary research - results should be analysed
  2. Range of Secondary research -results should be analysed

Legal structure        important

  1. Which legal structure have you decided to choose? Explain your reasons why (justify)

Location               more important and explain why to choose that location 

  1. Where have you decided to locate your business and why (justify)

Human resource            not important

  1. Number of employees you plan to employ
    1. Job title
    2. Description of their daily responsibilities
    3. Contract arrangements
    4. Qualifications/ skills
    5. Wage, reasons why

Finance                             important

  1. Details of your chosen sources of finance (short and long-term)
  2. Give reasons for your choice over others (justify)

 

Costs                          important

  1. List of start-up costs
  2. Fixed and variable costs

Budget - produce the following:               important

  1. Sales budget
  2. Cost budget
  3. Production budget
  4. Analyse each budget (one paragraph each)

Financial forecast - produce the following:             important

  1. Break even chart
  2. Cash flow forecast
  3. Analyse each chart (one paragraph each)

SWOT analysis               important

  1. Complete a detailed SWOT of your business. Be specific and realistic

Reference no: EM13244434

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