Underpinning the integrated marketing communications

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Reference no: EM131271113

Select a brand,"Crest" and describe the key touch points the customer has with the brand. Please also describe the big idea, or brand message, underpinning the integrated marketing communications (IMC) campaign that has been developed for this brand. What promotional mix has been used in this IMC campaign

Reference no: EM131271113

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Underpinning the integrated marketing communications : Select a brand,"Crest" and describe the key touch points the customer has with the brand. Please also describe the big idea, or brand message, underpinning the integrated marketing communications (IMC) campaign that has been developed for this brand...

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