Underlying strengths of the canadian market

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A major and prominent multinational is eyeing the Canadian market for its first major international expansion. It aims to launch in the major metropolitan areas of Toronto, and Montreal before expanding across the country. However, during the company's initial stages of export market research of the Canadian market, it comes across the case study of Target in Canada. Now it is rethinking its choice of the Canadian market. Your job here is to convince them otherwise. In your analysis, what are some of the underlying strengths of the Canadian market? What are some best practices that exporters should have in mind regarding Canada? Are there any other counter examples? (hint, you need specific material related to Canada here, not just general export market advice)

Reference no: EM133149887

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