Reference no: EM133229877

Your company is doing business in the retail sector and has decided to heed the warning as reflected in the above-mentioned article. The executive committee therefore decided to give serious attention to the issue of ethical sourcing. It is currently considering the best way of becoming more involved in ethical sourcing and who to partner with in this endeavour.

You have been mandated to prepare a paper for the executive committee on the endeavours of the "Fairtrade" organisation.  It is important for your company that it does not partner with an organisation which may cause embarrassment. You are therefore required to deal in your paper with the following aspects:

-           the underlying philosophy of Fairtrade;

-           a description of the workings of the organisation;

-           the positives of being involved with and associated with this particular organisation;

-           any possibilities that an association with this organisation might become an embarrassment to your company.

In brief - Advise your executive committee on how fair is Fairtrade.