Underestimate the importance of the non market issues

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Reference no: EM132077926

1. Research and identify three businesses that provide prime membership programs. For each business, identify: Who can qualify What kind of incentives members receive Do you like these programs? Why or why not?

2. Corporate Managers should not underestimate the importance of the nonmarket issues. The text suggests that if companies do not manage their nonmarket environment, it will ultimately manage them. What strategies can a business implement to be successful and maintain a competitive advantage?

Reference no: EM132077926

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