Under the value-to-book model new projects

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Reference no: EM131985595

1. Under the value-to-book model new projects will be less profitable only when:

ROCE is greater than RE

ROCE equals ROA

ROCE is less than RE

ROCE equals RE

2. When a pharmaceutical company uses television advertising that tells you to "ask your doctor" about a particular drug, it is using a _____________ strategy. When that same company provides incentives to doctors who prescribe its drug, the company is using a ____________ strategy

a. Push / Pull

b. Pull / Push

c. Advertising / Public Relations

d. Public Relations / Advertising

Reference no: EM131985595

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