Unconventional marketing plan known as crowdsourcing

Assignment Help Operation Management

Reference no: EM132150599

"Competitive Advantage"

Harley-Davidson's take on strategic planning for competitive advantage has helped the company increase its global market alongside it's already expanding U.S market increasing revenue and popularity overseas. Focusing on its brand loyalist's alongside it's one of a kind Harley-Davidson experience.

Harley-Davidson has recently turned to what most would consider an unconventional marketing plan known as " crowdsourcing", which includes outsourcing marketing tasks to a group of undefined respondents versus an employee or corporation. Thus relying on its own customers to handle the marketing. Harley-Davidson has reached out to Victor & Spoils a Colorado based agency whose focus is crowdsourcing. Through this partnership Harley Davidson who up to now relied on single agency-based marketing will gather ideas from thousands of it's brand followers, who will ultimately decide its marketing direction. A step they are hoping will give them competitive advantage and continuous growth.

Reference no: EM132150599

Questions Cloud

Supply chain practices for company like biomarin : What are some good websites to undersand Supply Chain Practices for a company like Biomarin?

Design to the variation inherent in the process : ____ is often measured as an index value (Cp) comparing the variation tolerated by the design to the variation inherent in the process.

Typical municipal recreation and park department philosophy : Which mix of these seven orientations would be most compatible, in your opinion, to a typical municipal recreation and park department's philosophy?

Difference between express warranty and implied warranty : What’s the difference between express warranty and implied warranty. Which one benefits the buyer and seller?

Unconventional marketing plan known as crowdsourcing : Harley-Davidson has recently turned to what most would consider an unconventional marketing plan known as " crowdsourcing",

Discuss the different types of cloud offerings : Discuss the different types of cloud offerings and how they have changed approach to implementing set of computing applications for both small and large firms.

Organizations can improve employee engagement : Discuss four different ways that organizations can improve employee engagement.

What did you find interesting or surprising : What did you find interesting or surprising? What are the implications of the lecture and/or Juror Project for managers?

The reliability of system can be calculated : The reliability of a system can be calculated by_____

User Account

All Pages