Unconditioned stimulus and unconditioned response

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Question

Explain how Coca-Cola uses the following classical conditioning terms: unconditioned stimulus (US), unconditioned response (UR), neutral stimulus (NS), conditioned stimulus (CS), and conditioned response (CR) during their commercials. In other words, describe and explain how an originally neutral stimulus (NS) eventually becomes a conditioned stimulus (CS) and evokes a conditioned response (CR).

Reference no: EM133285872

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