Reference no: EM13310436 , Length: 2000 words
Investigate “Ultraceuticals” . Choose one of these to be the basis of your assignment.
REPORT REQUIREMENTS
Your consultancy firm has been asked to advice on the application of web technologies to the business. You will analyse the requirements and prepare a report containing recommendations.
Total words : 2000 (+/- 5%)
1. Define how the business operates without web technologies.
2. Consider how web technologies might be applied to the business.
3. Identify the groups of people who are of interest.
4. Consider what expectations of each group of people will have.
5. How will you satisfy the need for “Awareness”?
6. How will you satisfy the need for “Information”.
7. How will you satisfy the need for “Action” (purchases)?
8. Specify how web technologies will be harnessed to support the business.
9. Make recommendations.
Please follow lecturer instruction
Report format
Table of Contents
Introduction
why: the reasons for writing this report
(advice on the application of web technologies)
how: the ways to analyse and come up with recommendations
(consider how web technologies might be applied to the business)
Background
current business model ... products/services, customer segments, revenue models, mission/vision
(how the business operates without web technologies)
Problems or Issues
assuming there is a problem to be resolved or an issue to be addressed
(identify the groups of people who are of interest)
(consider what expectations of each group of people will have)
describing the possible causes and the possible impact
Analysis
from “awareness” (around 300words), “information” (around 300 words) to “action (purchase) (around 300 words)”
giving each major part a brief analysis
Recommendations
immediate recommendations
longer-term recommendations
Conclusion
summary of the report
(how web technologies will be harnessed to support the business)
Bibliography
list of references in alphabetical order of the surname of the first author
Appendices (only if required)