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Ultraceuticals

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Reference no: EM13310436 , Length: 2000 words

Investigate “Ultraceuticals” . Choose one of these to be the basis of your assignment. 

REPORT REQUIREMENTS

Your consultancy firm has been asked to advice on the application of web technologies to the business. You will analyse the requirements and prepare a report containing recommendations. 

 

Total words : 2000 (+/- 5%)

1. Define how the business operates without web technologies. 

2. Consider how web technologies might be applied to the business. 

3. Identify the groups of people who are of interest. 

4. Consider what expectations of each group of people will have. 

5. How will you satisfy the need for “Awareness”? 

6. How will you satisfy the need for “Information”. 

7. How will you satisfy the need for “Action” (purchases)? 

8. Specify how web technologies will be harnessed to support the business. 

9. Make recommendations. 

 

Please follow lecturer instruction 

 

Report format 

Table of Contents

Introduction

why: the reasons for writing this report

(advice on the application of web technologies)

how: the ways to analyse and come up with recommendations

(consider how web technologies might be applied to the business)

Background 

current business model ... products/services, customer segments, revenue models, mission/vision

(how the business operates without web technologies)

Problems or Issues

 assuming there is a problem to be resolved or an issue to be addressed

(identify the groups of people who are of interest)

(consider what expectations of each group of people will have)

 describing the possible causes and the possible impact

Analysis

 from “awareness” (around 300words), “information” (around 300 words) to “action (purchase) (around 300 words)”

 giving each major part a brief analysis

Recommendations

 immediate recommendations

 longer-term recommendations

Conclusion

 summary of the report

(how web technologies will be harnessed to support the business)

Bibliography

 list of references in alphabetical order of the surname of the first author

Appendices (only if required)

Reference no: EM13310436

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