Reference no: EM132377994
UCBP6003 International Marketing Assignment - Level 6 - BA (Hons) International Business Management 2018-19 - University of Cumbria, UK
Assessment 1 -
You are required to investigate and evaluate the strategic marketing activities adopted by a variety of multinationals to respond to the changes of consumer behaviour in an international context. Your investigation should be informed by relevant literature on international marketing and consumer behaviour.
Report format should include sub-headings and should be written in the third person. Your report should include diagrams and/or tables. If you wish to refer to additional data to support your discussion/argument, these must be placed in the appendices (accurately labelled within the report and in the appendices).
Word count: 2,000 words.
Assessed Learning outcome: The assessed learning outcomes for this assignment are as follows:
1. Demonstrate a command of contemporary international marketing knowledge
2. Critically analyse and interpret the strategic activities of multinational organisations in a range of industries.
Assessment 2 -
Select a company of your choice and critically analyse the international marketing opportunities for this company. Additionally, you have to develop a creative marketing strategy to expand across international markets.
Report format should include sub-headings and should be written in the third person. Your report should include diagrams and/or tables. If you wish to refer to additional data to support your discussion/argument, these must be placed in the appendices (accurately labelled within the report and in the appendices).
Word count: 2,000 words.
Assessed Learning outcome: The assessed learning outcomes for this assignment are as follows:
3. Demonstrate an understanding of the application of marketing planning, as related to strategic choice, decision making and control processes in multinational organisations.