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Uber strategies for initiating platform

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Reference no: EM132508501

1. Uber's Strategies for Initiating Platform

Apply the concepts of lecture slides on platform strategy to answer the questions below:

How is Uber a platform business?

How had Spotify successfully launched a platform business?

2. Ride-sharing Market in the US vs. China

What challenges does Uber face in China?

3. Strategy for Competing with Other Platforms

Is there a "Winner-takes-all" effect in the China ride-sharing industry? What are the implication of your answer to Uber's platform strategy in China?

4. Strategic Recommendation

Do you agree with Travis Kalanick's strategy for Uber in China? What are your recommendations?

Attachment:- Uber in China Driving in the Gray Zone.rar

Reference no: EM132508501

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