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Uber and the sustainability of its competitiveness
Uber is a multinational online transportation network. They conduct their services over "platforms", which they can extend to different needs of our life. Given their success globally, it is not surprising to witness the Uberization of the world!
However, the very idea and the technology behind Uber is not very complicated and indeed can be replicated by many software developers.
So what is the source of competitive advantage for Uber? More importantly, is this competitive advantage sustainable?
brand objectivespurpose of setting objectives- converts vision into specific performance targets- creates yardsticks to
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