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%u201CI know headquarters wants us to add that new product line,%u201D said Fred Halloway, manager of Kirsi Products%u2019 East Division. %u201CBut I want to see the numbers before I make a move. Our division%u2019s return on investment has led the company for three years, and I don%u2019t want any letdown.%u201D
Kirsi Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the company%u2019s East Division for last year are given below:
The company had an overall ROI of 18% last year. The company%u2019s East Division has an opportunity to add a new product line that would require an investment of $2,950,000.The cost and revenue characteristics of the new product line per year would be as follows:
Compute the East Division%u2019s ROI for last year; also compute the ROI as it would appear if the company performed the same as last year and added the new product line.
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