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Assignment:
Imagine that you have been tasked to develop an advertisement for a new compact vacuum cleaner for home use/domestic. The advertisement must appeal to two target markets; one, more driven by collective values, and the other is more driven by individualistic value.
1. Contrast the two types of value: collective versus individualist
2. What are two elements you would adopt to indicate the salient values of the two values in your advertisement.
3. Briefly explain the scenario/storyboard you would adopt for the two advertisement (long answer)
How can this ad affect the service's perceived quality, Explain how the imagery of the ad communicates the product to the consumer
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