Types of traditional marketing research

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Reference no: EM133492019

Assignment:

Case study - FINALE AND SURVEY ON THE SPOT

Question 1.

(a). List the types of traditional marketing research methods previously used by Finale - the Boston-area premium desert restaurant to gauge guest satisfaction before the Survey on the Spot.

(b). What accounted for the preference of the Survey on the Spot by Finale management over them particularly the Mystery Shopper? What are the draw-backs of the Survey on the Spot, if any?

(c). Assume you are Mr Kimmel, state the main and specific objectives of the marketing research titled Survey on the Spot.

(d). Interpret and discuss Finale's April 2010 Survey on the Spot results in Exhibit 1 (pages 7 - 12) and Exhibit 4 (page 14).

Question 2.

(a). State an appropriate research topic or title in any business area in not more than

(b). State the main and specific objectives of the study in (a) as well as the relevant research questions.

(c). Discuss the functions of a research project proposal.

Reference no: EM133492019

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