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Scenario:
You are the head of a multinational consumer goods company planning to expand its product offerings in emerging markets. Evaluate the different types of strategies available and recommend the most suitable strategy for the company's expansion.
Question:
Considering the company's goal of expanding its product offerings in emerging markets, compare and contrast three types of strategies: market development, product diversification, and strategic alliances. Based on your analysis, recommend the most appropriate strategy for the company and explain the rationale behind your choice. Support your recommendation with relevant examples.
Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text).
Different countries have different market structures. Explain the different types of markets. What role does the government play in the different markets?
Use personal influence with a group or team. Identify the behaviors that exemplify the leadership truths. Understand the stages of team development.
In a similar fashion, define the geographic target area you are choosing. What are the behavior factors that will influence your decision-making?
You have been asked to consult with the Google marketing team. They are specifically looking for recommendations as to how Google could be successful.
Your task is to create a digital marketing plan (approx. 15-18 slides) for your hotel/hospitality company on social media platforms such as Facebook.
Could you help me with a written document that discusses the impact and difference between paid and public communication?
for this assignment you will choose a company with which you are familiar. you are encouraged to choose a company for
Select an innovative product and company. Consider these questions: How does this product fill a market need? What is innovative about it?
The purpose of this Assessment is to allow you to actively demonstrate the ability to monitor and evaluate the marketing activities that are being implemented by businesses in the current environment.
Design a brand campaign for your company. Use the key brand elements and all the information learned during the task and from the companies.
Explain E-business model and It is hard to win customers that have become loyal to a product or company
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