Types of segmentation that marketers use behavioristic

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Reference no: EM133417607

Assignment:

Arens discusses four types of segmentation that marketers use:

1. Behavioristic

2. Geographic

3. Demographic

4. Psychographic

Provide an advertisement that uses each of those segmentation types and explain the ways the marketer is using that type of segmentation and how the marketer is calling out to the members of the targeted segment - by words, images, media placement, or any other method you perceive. Include a screen shot of the advertisement for print or social media examples. For video ads, include a link to the advertisement.

Reference no: EM133417607

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