Types of sales presentations

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Reference no: EM133265347

Assignment:

Which of the following arguments supports the belief that canned presentations force a purchase decision in a more expedient fashion than other types of sales presentations?

a. Organized sales presentations make an implicit assumption that customer needs and buying motives are essentially homogeneous.

b. The written word is usually viewed as being less credible than the spoken word.

c. The flexibility of canned presentations allows a full exploration of customer needs and appropriate adaptive behavior by a salesperson.

d. The organized sales presentation format is invulnerable to diversionary delay tactics by the prospect.

e. The organized sales presentation format may extend the time horizon before a purchase decision is reached.

Reference no: EM133265347

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