Types of retailers or service businesses

Assignment Help Marketing Management

Reference no: EM133319376

Assignment:

Companies when setting up their complaint management policies worry about two types of errors:

Type 1 error (false positives): A fraudulent/frivolous/undeserving request is honored
Type 2 error (false negatives): A valid customer request/complaint is declined.

Briefly explain with examples the type of companies/businesses that should be focused on preventing type 1 errors/mistakes, and the companies that should be focused on preventing type 2 errors. [you can, for example, consider different types of retailers or service businesses]

Reference no: EM133319376

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