Types of research-exploratory-descriptive and causal

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You are the owner of “North Country Coffee”, a cafe in Flagstaff that roasts its own beans using a proprietary recipe that imbues a smoky, mesquite taste to the coffee. College students from throughout Flagstaff come to experience the coffee in a hip, casual atmosphere. Coffee selection is not as broad as Starbucks but at half the price and free, smoking fast Wi-Fi, the café is always packed. You would like to expand to Tempe and Tucson; however, market research needs to be done.

You understand there are three types of research: exploratory, descriptive, and causal. Detail a plan for each type of research including the purpose for each of research and the specific outcomes that you would expect. In your response, provide a brief definition for each research type. In your conclusion, include which approach is the best and your reasoning behind that choice.

Reference no: EM131427510

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