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Types of research approaches used for gathering primary data

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Reference no: EM132474963

Question 1: Briefly compare the three different types of research approaches used for gathering primary data?

Question 2: Describe the components of a marketing information system (MIS), and list its three main functions?

Question 3: Marketers can obtain needed information from internal data, marketing intelligence, and marketing research. Describe some common sources of each?

Question 4: Marketing research can be collected by mail, telephone, personal interview, or online. Discuss the advantages of each contact method?

Reference no: EM132474963

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