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In Units 1-8, you will respond to a case study. The discussion assignments are designed to help you apply the concepts from the chapters in each unit. You will respond individually to the following questions and to the postings of your fellow classmates. The following case, titled, "New Product or New Product Line?" is located at the end of chapter 6 and involves the factors that go into the decision to co-promote products. Unit Learning Outcomes ULO 5: Explain the various types of offerings marketed to individual consumers.
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