Types of new products-revolutionary and evolutionary

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Reference no: EM133682675

For this Discussion, begin by choosing a company that supplies a product line you respect and use. Start with a (very) brief definition of the company, the product offering, and what factors cause you to respect the product. Next, come up with a new product that you believe this company should consider offering. You may choose either a revolutionary or evolutionary product (look for the definitions of these in Chapter 10 of your textbook). Then, based on your learning in the chapter 10 of the textbook, describe the steps you would take to develop the framework for a demand model for the product.

Please write in a paragraph format.

Definition: There are two basic types of new products: revolutionary and evolutionary. Revolutionary new products change the way people behave and work. Evolutionary new products typically add incremental improvements, or evolutionary changes to an existing product line. Revolutionary products establish a new market or solution within a market. Evolutionary products typically provide new useful, usable, or desirable innovations that address the current trends.

Reference no: EM133682675

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