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Types of marketing channel danone used to distribute light

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Reference no: EM133223605

Assignment:

1. A. Name the different promotional mix danone used in this case study?

B. Explain why they selected this promotional mix considering the stage in the PLC?

C. What promotional goal in the AIDA concept they planned to achieve for the respective Promotional mix adopted by Danone.

2. A. Describe using the terms discussed in the book or weekly slides, the types of Marketing channel Danone used to distribute Light & Free Yogurt and what factors affected their choice ?

B. What key functions Danone expects these intermediaries to perform?

C. Name one non-traditional channel Danone could use.

3. A. What was the type of product discussed in the case study and why?

B. What is the Branding strategy adopted by Dranone?

C. Using terms discussed in class and in the text, explain why Danone opted this Branding strategy and which market they targeted?

4. A. Using terms discussed in class and in the text, Describe the PLC stage of Light & Free in the case study.

B.What is pricing strategy being used by Danone and why?

C. Explain two pricing tactics that Danone could use during this PLC and explain why you have recommended those tactics.

5. A. During the Product development of light & free product, which three steps would have played a key role in coming up with flavour choice?

B. Describe three sources they could have come up with flavour choices?

C. Using terms discussed in class and in the text, list two factors that can enhance the rate of adoption of this new yogurt and explain why they apply to this situation?

Reference no: EM133223605

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