Types of market segmentation are-demographic-psychographic

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Assignment:

Read, understand, analyze, and support your findings with your opinion. Give supportive examples whenever appropriate.

"The greatest strategy is doomed if it's implemented badly."

Bernard Reimann

Brand Adapting in the Times of Covid-19 and its Variants:

  • From Luxury Perfumes to Hand Sanitizers.
  • From Fast Fashion to Medical Supplies.
  • From iPhones to Face Masks.
  • Cartoon Network Delivers Hygiene Messages to Kids.
  • Making Working from Home Easier.

Less than 10% of strategies formulated are successfully implemented.

Market segmentation is about subdividing of a market into distinct subsets of customers according to needs and buying habits. It is a marketing strategy where groups of consumers are identified in order to present to them the most appealing products and product lines. The 4 types of market segmentation are: Demographic, Psychographic, Geographic, and Behavioral.

Reference no: EM133222578

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