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Types of market segmentation

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Reference no: EM131886750

1. Which of the following statements is true of consumer markets?

  • The suppliers in consumer markets customize their products to suit the needs of consumers.
  • In consumer markets, sales are finalized after multiple sales calls.
  • In consumer markets, purchasing is often executed through intermediaries.
  • The buyers in consumer markets are geographically concentrated. 13/13

2. Rotego Inc., an automobile manufacturer, releases two new models of cars. The first model is an expensive luxury car targeted at high-income groups, whereas the second model is an affordable car targeted at low-income groups. Through the introduction of these two models, Rotego intends to present itself as a company that caters to people across all income groups. In this scenario, which of the following does Rotego employ??

  • Behavioral segmentation
  • Occasion segmentation
  • Geographic segmentation
  • Demographic segmentation

Reference no: EM131886750

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