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Assignment:
1. In marketing, there are two types of external communications: traditional marketing communications such as advertising, print publications, radio, TV, billboards, and direct mail; and digital marketing communications such as email, online newsletters, social media, search engine marketing, online newsletters/blogs, and online public relations.
2. One of the most significant decisions at the marketing department must make is how to balance an appropriate usage of both traditional and digital communications. Think of what concerns and questions that the marketing director must consider when determining what Digital Communications should be used to support the overall marketing efforts.
Was this just change for change's sake? Why might it be important for Intel's future business success to promote a new brand image?
Assess the pros and cons of using an e-mail or newsletter strategy to help build and maintain a core customer base. Describe any content and/or strategies.
As a senior manager you are responsible for these changes. How you will go about introducing and managing the improvements. How will you gain support of the retail staff.
Create a Place (Distribution) Strategy section Marketing Plan for Vita-Go, Inc., a division of PepsiCo
What do you think were the five major "operational" issues that Fitbit may have included in its business plan? Define Operational Issues.
Some activists object to Axe's male-focused marketing because they claim it demeans women. In contrast, Dove's "Natural Beauty" campaign gets kudos.
How are customers part of the marketing for the company? Identify the feedback vehicles they may use, especially social media
How engaged was Ecoist in analyzing the marketing environment before it launched its first company?- What trends in the marketing environment have contributed to the success of Ecoist?
Assignment - Cases in Marketing, Al Tareeqah Management Studies - SBS Swiss Business School, UAE. Case Study I - HAIER's foray into International Markets
Determine how favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
Identify the topic and your general take on it. What do you think of the topic and what do you think you might do with it?
Customer empowerment. Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.
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