Reference no: EM133222459
Assignment:
Report Content:
Contemporary Marketing Techniques
Find one to three brands of your choice in order to cover all three contemporary marketing campaign types: cause, content and storytelling. Describe them. You can add a screenshot in your document to show what these are. Explain how/why each of these is cause, content or storytelling marketing.
Unique Marketing Campaign Idea
Come up with your own contemporary marketing campaign for a brand of your choice. Describe this campaign fully. Explain why/how it is cause/content/storytelling marketing.
Sustainability Levels
Find 3 different brands who each are operating at 3 different levels of sustainability: 1. Greenwashing, 2. Corporate Social Responsibility, 3. Integral Sustainability
Briefly describe what they are doing which makes you categorize them as such.
Sustainability and New Ways of Thinking
Using the brand you used to depict integral sustainability in question 3 - assess which of the new ways of thinking this brand adheres to and why:
- New Goal
- New Theory of the Market
- New Theory of Human Nature
- New Way to deal with Inequality
- New Way to deal with Pollution
Note: if you google cause, storytelling or content marketing campaigns, you might not find what you are looking for. Instead, you can search 'famous marketing campaigns.' From there you are required to deduce based on our discussions whether these are content, cause or storytelling marketing campaigns or by thinking about a company you like and see if they are doing content or purpose marketing.