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Types of clients and reasons for returning

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1. The owners of Mi Casa Front Porch restaurant want to increase customer loyalty and increase repeat business. To better understand the composition of their clients, the owners need a review of the sample data obtained to determine why there were such a low percentage of repeat customers. Calculate and interpret the relative frequency of types of clients and reasons for returning to the restaurant from their Downtown Phoenix location. 

Type of Client

Frequency

Reason for Returning

Frequency

Work in Local Business

1216

Quality of Food

1064

Attending Sporting Event

874

Quality of Service

988

Live in Area

836

Meal Prices Fair

722

Attending Convention

456

Ability to Make Reservations

570

Vacationing in Area

233

Accommodate Large Groups

456

Answer the question below in essay format. Your essay must include an introduction, a body, and a conclusion, and it must address all relevant parts of each question. Make sure to cite any source you use. Proper citation format for a source includes the name of the author(s), the title of the work, the date of the publication, and the page number if you directly quote the source.

Essay Questions

Based on the scenario and data above, explain and analyze the relative frequency for types of clients and reasons for returning.

Reference no: EM131115053

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